Exclusive for partner clubs and paying subscribers at Baslinjen!
As coaches, we’ve all experienced the frustration of players not fully understanding what we mean – whether it’s a technical adjustment, a strategic shift, or handling pressure in competition. Communication is at the core of coaching, yet it’s rarely something we actively train.
That’s why I want to highlight Winning Words – How to Unlock Potential Through Communication as a Tennis Coach, written by my fellow Danish coaching colleague Adam Blicher. The book breaks down communication into three essential areas every coach needs to master:
✅ Off-Court: Building strong relationships with players
✅ On-Court: Delivering information so it sticks
✅ At Tournaments: Creating the best environment for peak performance
Exclusive Offer for Baslinjen!
As part of the Baslinjen network, you can get Winning Words for 300 SEK instead of 380 SEK (Amazon price).
📍 If you’re attending the coaches conference on Feb 25 at Kungens Kanna:
Pre-order now and receive a signed copy from Adam himself at the event hosted by Magnus Ennerberg.
📦 If you can’t make it:
Your copy will be sent to you (unsigned).
📖 Order now & start reading immediately!
If you commit to buying the book before the event, you’ll receive:
✔ The e-book version immediately
✔ Early access to the audiobook, which will be released on Adam’s podcast over the next few months
To place your order, simply email Adam directly at adamblicher@gmail.com and cc linus@baslinjen.com.
I highly recommend this book – it’s packed with practical insights that can make an immediate impact on your coaching.
All the Best,
Linus Eriksson
Baslinjen
Listen to and watch the podcast episode with Adam Blicher here: https://open.spotify.com/episode/4OxBckmy53mZDPKfTLxlkl?si=011182ba4af44990
